As many of you will have seen, BBC Breakfast posed an interesting question on this morning’s show – are kitemarks needed for apprenticeships? The suggestion that the government introduces a kitemark system for good apprentice employers to encourage best practice and help apprentices choose the best employer is an interesting one. The Assessors Guild have an Assured CPD kitemark for high quality CPD courses and also has a set of Professional Standards and Code of Conduct for Members which we use to judge quality and commitment to the industry. However, for providers themselves, whilst this idea may initially appear to be a benchmarking solution, is this much different from the current ‘kitemark’ that Ofsted use? That of ‘Outstanding’, ‘Good’ ‘Requires Improvement’. Surely a kitemark would be a duplication of this. If this went ahead, Government kitemarked providers could only be taken from the Outstanding group of providers? Really interested to hear the views of the Sector on this. Is it needed? How could it work? Could it work?


Sam Taylor

Head of The Assessors Guild